KNOWLEDGE BASE

Blog

Articles and insights on sponsoring, tax regulations and non-profit management.

Fondsenwerving19 mei 2026

Fundraising 2.0: campaigns for clubs

Donation income is rising, but the number of donors is falling. Five models for modern fundraising.

Sponsoring5 mei 2026

The sponsor ROI checklist: how to prove value with data

Sponsors expect a 4:1 ROI. With this checklist, you deliver the data they need.

Financieel21 april 2026

From 1 to 5 revenue streams: a realistic roadmap

Most amateur clubs rely on membership fees and sponsorship. Here is how to build a financially healthier model.

Does your organisation qualify for a VAT exemption?
Fiscaal19 april 2026

Does your organisation qualify for a VAT exemption?

Use our interactive tool to discover which Dutch VAT scheme may apply to your organisation. Includes explanations of the fundraising exemption, the small-business scheme (KOR) and more, based on the Dutch VAT Act 1968.

Financieel7 april 2026

Advertising as a new revenue stream for sports clubs

Advertising models that clubs are not yet tapping into

Sponsoring24 maart 2026

Boring sponsorship is a thing of the past: 10 activation ideas that work

Experiential activations create 3x deeper brand association than passive logos. 10 practical ideas for your club.

Narrowcasting10 maart 2026

The narrowcasting playbook: how to earn from your screens

Narrowcasting delivers 3.4x more engagement than broadcasting. A practical guide to content, placement and pricing.

Sponsoring24 februari 2026

Why 40% of clubs lose their sponsors (and how to prevent it)

Sponsors drop out due to a lack of data and communication. A four-step retention framework.

Narrowcasting10 februari 2026

From billboards to screens: how to make the switch

Print and digital combined deliver 400% better response. We show how clubs can gradually transition to narrowcasting.

Sponsoring13 januari 2026

The sponsorship market is growing — what does that mean for your club?

The global sponsorship market is set to grow to €96 billion by 2030. More and more brands are looking for authentic, local partnerships. Now is the moment to upgrade your sponsorship package.